Hows Of Multiple Metric Optimization

The beauty of online marketing is that every step in the click path is visible. And some basic seo factors that follows in searcher clicks on an ad, lands on a merchant’s site and navigates to purchase—all of which can be viewed and analyzed.

This process is often referred to as multiple metric optimization. However, this term is often misused so it is worth spending some time on explaining the process and how marketers can use it to their advantage.

Simply put, In some basic seo factor they multiple metric optimization refers to the class of methods that seek to maximize a marketing goal (for example, ROI/Revenue) using more than one event in the click path. Examples of these metrics are clicks, leads, revenue, purchase, visit time, times of day etc. It is important to note the word “optimization” in the context of bid management necessitates the need for statistical algorithms. Applying arbitrary rules or filters to five or so metrics does not mean you are optimizing to multiple metrics. Perhaps an example will make it clear....Read More