Basic Off-Page off page seo techniques

Due to the ease with which on-page seo can be manipulated search engines now place more weight on so called

off page seo techniques

. Google made this form of ranking famous with its patented PageRank algorithm but researchers discussed using ideas such as link anchor text as far back as 1994.

Off-page seo techniques

are obtained from sources other than the website.

Probably the most important of these criteria are the quantity of inbound-links using anchor text containing your target keywords. These should come from pages covering similar topics, preferably from large, long established authority sites. In the case of Google the higher the PageRank the better. All other things being equal, a link from a PR6 site is worth around eight to ten times that of a PR5 site. Remember that Google uses all inbound-links in its ranking process, not just those shown by the 'Backlinks' option of the Google toolbar. If the page has the luxury of many inbound-links then mixing target keywords to cover different queries is a good idea. Since Yahoo! acquired Overture and dumped the Google index it has published an index called WebRank. This is based on the number of incoming links to a site. It would seem likely that this is also a factor in their ranking process.

Some search engines also rank sites based on usage information. This is called Click Density and was pioneered by the DirectHit engine. The search engine monitors the results pages to see which links users actually follow. This is a kind of quality control although is affected by on-page factors such as the Description META Tag and other summary information the search engine uses to describe the page.

Basic On Page Ranking factors

1. Title Tag - Description of Website
2. Domain Name
3. H1 tag or first headline of document content
4. Description Meta Tag
5. Keyword Meta Tag
6. Body of Text Italic
7. Body Of Text Bolded
8. Body of text generic
9. Keyword Density 5-20%
10. Latent Symantec Indexing - Related words on topic
11. Sub headlines H2, H3 etc
12. Phrase order within the page
13. Keyword proximity of eachother
14. Font size +2 for sub-topics
15. Keywords within your alt text of image descriptions
16. Keyword early within the page
17. Keyword in links to other pages (on or off site)
18. Quality of other sites you link to
19. Topic of other sites you link to
20. Tree like structure of navigation
21. Internal links valid?
22. Number of links on the page itself (less is better)
23. Domain names you link to (Gov is best, then .edu, .org etc..)
24. Web page size (IE: under 100k)
25. Hyphens in domain or file names more than 4 is bad
26. Page changing, more often updated pages prefered
27. Domain age
28. Page itself Age
29. Sites with more internal pages (IE: over 100 internal pages)
30. Page Theme
31. Frequency of updates themselves
32. Interesting title tag - Gets more SERP clicks than another
33. Appropriate links between itself and other pages
34. a robots.txt
35. a physical address (Trust)
36. Stating a support email address
37. Describing every image
38. Naming the images themselves thematically
39. Keyword in name of page itself
40. Document within a related folder or subdomain
    

Keyword in Title Tag

• Placing the targeted search term or phrase in the title tag of the web page's HTML header

• Other Basic Meta tag Tips are gets bolded in the SERPS and is a heavy hitter in optimization.

• Most important for CTR in SERPS, but generally the most powerful HTML tag you have at your disposal. I chose moderately weighted because of the duplicate content issues. A good title tag can help a little, a bad title tag can ruin a page.

• Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS. Get the click, get the conversion.