Keyword in Title Tag

• Placing the targeted search term or phrase in the title tag of the web page's HTML header

• Other Basic Meta tag Tips are gets bolded in the SERPS and is a heavy hitter in optimization.

• Most important for CTR in SERPS, but generally the most powerful HTML tag you have at your disposal. I chose moderately weighted because of the duplicate content issues. A good title tag can help a little, a bad title tag can ruin a page.

• Not only is it one of your strongest chances to impact rankings, it is undoubtedly your BEST chance to convert a searcher to a visitor within the SERPS. Get the click, get the conversion.