Increase Back Links

Get Quality Backlinks

It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.

Getting Backlinks the Natural Way

The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you. Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.

Ways to Build Backlinks

Even if plenty of backlinks come to your site the natural way is additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of building quality backlinks are get through some of Seo factor like getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it.

You might wonder why sites as those, listed by the Backlink Builder tool provide such a precious asset as backlinks for free. The answer is simple – they need content for their site. When you post an article, or submit a link to your site, you do not get paid for this. You provide them for free with something they need – content – and in return they also provide you for free with something you need – quality backlinks. It is a free trade, as long as the sites you post your content or links are respected and you don't post fake links or content.

Getting Listed in Directories

If you are serious about your Web presence, getting listed in directories like DMOZ and Yahoo is a must – not only because this is a way to get some quality backlinks for free, but also because this way you are easily noticed by both search engines and potential visitors. Generally inclusion in search directories is free but the drawback is that sometimes you have to wait a couple of months before you get listed in the categories of your choice.

Forums and Article Directories

Generally search engines index forums so posting in forums and blogs is also a Seo Factor to get quality backlinks with the anchor text you want. If the forum or blog is a respected one, a backlink is valuable. However, in some cases the forum or blog administrator can edit your post, or even delete it if it does not fit into the forum or blog policy. Also, sometimes administrators do not allow links in posts, unless they are relevant ones. In some rare cases (which are more an exception than a rule) the owner of a forum or a blog would have banned search engines from indexing it and in this case posting backlinks there is pointless.

While forum postings can be short and do not require much effort, submitting articles to directories can be more time-consuming because generally articles are longer than posts and need careful thinking while writing them. But it is also worth and it is not so difficult to do.

Content Exchange and Affiliate Programs

Content exchange and affiliate programs are similar to the previous method of getting quality backlinks. For instance, you can offer to interested sites RSS feeds for free. When the other site publishes your RSS feed, you will get a backlink to your site and potentially a lot of visitors, who will come to your site for more details about the headline and the abstract they read on the other site.

Affiliate programs are also good for getting more visitors (and buyers) and for building quality backlinks but they tend to be an expensive way because generally the affiliate commission is in the range of 10 to 30 %. But if you have an affiliate program anyway, why not use it to get some more quality backlinks?

News Announcements and Press Releases

Although this is hardly an everyday way to build backlinks, it is an approach that gives good results, if handled properly. There are many sites (for instance, here is a list of some of them) that publish for free or for a fee news announcements and press releases. A professionally written press release about an important event can bring you many, many visitors and the backlink from a respected site to yours is a good boost to your SEO efforts. The tricky part is that you cannot release press releases if there is nothing newsworthy. That is why we say that news announcements and press releases are not a commodity Seo factor for build backlinks.

Backlink Building Practices to Avoid

One of the practices that is to be avoided is link exchange. There are many programs, which offer to barter links. The principle is simple – you put a link to a site, they put a backlink to your site. There are a couple of important things to consider with link exchange programs. First, take care about the ratio between outbound and inbound links. If your outbound links are times your inbound, this is bad. Second (and more important) is the risk that your link exchange partners are link farms. If this is the case, you could even be banned from search engines, so it is too risky to indulge in link exchange programs.

Linking to suspicious places is something else that you must avoid. While it is true that search engines do not punish you if you have backlinks from such places because it is supposed that you have no control over what bad guys link to, if you enter a link exchange program with the so called bad neighbors and you link to them, this can be disastrous to your SEO efforts. For more details about bad neighbors, check the Bad Neighborhood article. Also, beware of getting tons of links in a short period of time because this still looks artificial and suspicious.

Increasing backlinks to your site is very easy, but something that typically is totally overlooked. So many bloggers worry about why their posts/articles don’t receive any comments… where in reality you should be only worried about commenting on other blog sites. Commenting is the key to increasing backlinks. For every comment you leave on another blog site, eventually this will count as a backlink. It does take time for Google to account for the link and attribute the backlink back to your site. It seems like once every four months is when Google updates their PageRank. But again, its just a matter of time before Google does find the pages you comment on.

ALT Tag Importance

ALT Tag Importance

Alternate Tags, popularly known as ALT Tags are another important Seo factor which contributes to the SEO of a web page. They are also known as Image Titles as they are used to label images like jpg, jpeg and gif on a web page so that the search engines can know what the image is about. On a webpage, they are displayed as a small yellow box which comes up with a description of the image when you roll over your cursor on an image. In some browsers, the ALT Tag may be displayed with a white background instead of yellow.

Since Search Engine Spiders cannot read images, the use of ALT Tags on an image can help to describe the image to the Search Engines. Text on a webpage is easily read by the Search Engines, but if a page has little text and more images being used on it, then ALT Tags can be helpful. Even if your web page has no content at all and uses an image only, the page can still rank high on the SERPs by the use of an ALT Tag with the image. However there is some debate on the use of ALT Tags, as to whether they help in Image Search only, or are also useful for SEO as well? This is discussed in more detail later on.

Tips on using ALT Tags

Here are a few Seo Factor which you should consider when using ALT Tags with images on your web pages:

• Use ALT Tags to label images being used on your webpage
  

• Use only the most relevant keywords in the ALT Tag to label the image
  

• Do not stuff unrelated keywords in the ALT Tags
  

• Try and follow a character limit for the ALT Tags. A very lengthy Alternate Text can be considered as keyword stuffing by the Search Engines
  

• Use ALT Tags with all images on a web page
  

• For more important images, use keywords or phrases as the ALT Text
  

• For other images on the page like background images, table borders, spacers, dividing lines and other images used as design elements use alt=”" as the Alternate Text
  

• Use related keywords or key phrases with important images on a page
  

• Do not repeat keywords in ALT Tags
  

• ALT Text should be a sentence or phrase, instead of keywords separated by commas
  

How important are ALT Tags?

Some SEO experts debate on the use of ALT Tags for SEO purposes. Some are of the opinion that they are no longer considered for SEO by the Search Engines, and are used only for Image Searches, like Google Images. Others feel that they may be given importance by some search engines, while other search engines may ignore them. Still, a few others feel that the ALT Tags get indexed and websites can achieve rankings in SERPs due to their use.

Out of the important Seo Factor, Google gives importance to ALT Tags when indexing a web page. Other search engines provide queries to check for ALT Tags being used on a web page. ALT Tags can hence be not only useful for the Search Engines, but they also provide relevance to the users browsing a web page.

Although the overall weight of ALT Tags for Search Engine Optimization is low, it is still a good idea to use ALT Tags on your web pages with the images. As long as they are not keywords stuffed, they will provide some benefit to both the users as well as the search engines and will not hurt you.

Alt tags are text descriptions on web images. These descriptions show up if an image will not display and are accessible to text readers used by visually impaired visitors.

Have you ever noticed a little description pop up when you place your mouse over an image. This may be an Alt tag or a title tag. In Internet explorer will display an ALT tag as a tool tip*. Some browsers like Firefox do not display ALT tags in this way but they are still there hidden and serving a purpose.

Site Navigation

Navigation is both the system(s) that a visitor can use to move around a website (global navigation, breadcrumb trails, related links, pagination (previous/next page), footer navigation, etc.) and the visual manifestation of such systems (hyperlinked text, tabs, buttons, etc.).

Website navigation has two main Seo Factor functions:

• To tell the user where they are
  

• To enable the user to go somewhere else
  

In the case of text-based hyperlinks, navigation may also inform the user of where they have been.

Depending on the interface conventions used, links that have been followed may be assigned a different visual treatment than an unvisited link. For example, on the Motive website, unvisited links are red, and visited links are grey.

If the user is familiar with the notion of unvisited and visited link states, they may revise their browsing behaviour, e.g. “I’ve been to that page already and didn’t find what I was looking for—so I’ll try that (unvisited) page instead.”

Navigation is often referred to when discussing website structure and information architecture.

The Some of best Seo Factor that can improve Site Navigation are:

• Global navigation
  

• In-page navigation
  

• Footer navigation
  

If you are a beginner to building Web sites you may not even know what a meta tag is. Even if you are an intermediate Web pager you may not understand fully what they are, what they mean, and what they can do for you.

Meta Tags help search engines to index your site better so people can find you. If you don't have meta tags in your Web pages then a lot of search engines will not even see your Web site and no one will come.

Link Building

Link Building Factors

Now these days, inbounds links are the one of most important Seo factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.Not the quantity from the links, but the quality of those links is important.

Link-building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking.Paying for links and reciprocal linking are best seo factor that is more effective than simply requesting uncompensated links from other sites.

Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank."Considerations for link building can include directory submissions and press release syndication.

Meta Tag

Meta Tag Ranking Factors:

Everyone knows that to obtain high search engine rankings all you have to do is put the keywords that you want to rank high with into your meta tags, right? Not even close! If it were that simple, I'd certainly be out of work. How many of you reading this column have obsessed over meta tags such as the keyword tag? How many of you have tried putting every relevant keyword you could think of into this meta tag, only to have your site continue to be nearly invisible in the search engines? How many of you couldn't decide if you should put commas between the keywords? Spaces? No commas? ALL CAPS? Plurals?

How Does Meta Tag Targets

If this meta tag were a child, it would be put into a foster home due to all the abuse it has received over the years! Once upon a time, in the prehistoric days of the Internet (1995?), meta keyword tags were a great little tool for the search engines to use to help them determine how to rank sites in their search results. When the engines' databases were small, this meta tag was a quick, easy method to help decide which keywords might be important on a site.

However, as always happens with anything this simple, people began to abuse it. People (spammers) began to put keywords into the meta tag that had nothing to do with the content of their site. Because they knew lots of people were searching with the keyword "sex," for instance, they'd put that word in their meta tags a number of times to bring visitors to their site, even though their site had nothing to do with sex! Personally, I don't quite understand that logic, because it brings in untargeted visitors But apparently the goal was to bring in traffic, period.

Over time, less and less weight was given to poor abused meta tags, and more and more weight was given to the actual content of the pages. Today the meta keyword tag is quietly living in its foster home and is fairly irrelevant to getting a page ranked high. If you were pressed for time and had to give up one meta tag, this would be the one to give up. To be sure, some engines still do index the words within these meta tags, but it appears that they use them as a minor supplement to the text in the body copy and title tags of your Web pages.

Should I Bother With Meta Keyword Tags?

Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use some Seo factors & everything available to you that the engines might give some weight, and therefore you should certainly use meta tags (including the meta keyword tag), along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them. At worst, it won't hurt your rankings (unless you brazenly keyword stuff them). I still use these meta tags on clients' Web sites, but don't bother with them on my own sites.

What Should I Put in these Meta Tags?

• First let's recap what needs to be done before you attempt to create meta keyword tags (ideally these things should be done before the Web site is ever created):

• Choose your relevant keywords.
  

• Write the site's content based on these keywords.
  

• Create a title tag using the same keywords.
  

• Create a meta description tag as a marketing sentence, also based on these keywords.
  

Once you do the above things properly, putting together your meta keyword tag is a very simple procedure.

I usually begin putting the keywords I used in the title of my page in the meta keyword tag. The first words in any tag are assumed to be given more weight, so these are most important. Then I go through each paragraph of text on the page and take any important phrases that might be used in the copy and paste them into the meta keyword tag. I usually separate the phrases with a comma and no space. This is simply a personal preference. Using no commas at all in this tag is basically the same thing, since most engines appear to treat commas as a space. After I get every important word or phrase from the text on the page, I add some common misspellings of some of these same words. I know for a fact that in the past, this could bring some traffic from some engines, most notably AltaVista.

What About Keyword Repetition?

Another common abuse of meta keyword tags was -- and still is -- the repetition of words. Spammers found that if they repeated keywords enough times in this meta tag, the search engines would "think" they were relevant to the page and perhaps give it a high ranking for those keywords. Because of this abuse, too much repetition will now hurt you rather than help you. Never insert the same word twice in a row in this tag, even if you're using different variations. (Plurals, ALL CAPS, different tenses, etc.) You can use the same word in different phrases, but never use that word more than three or four times within the tag, even if you're using different variations of it.


Title Tag

This is second of the two most important elements for good rankings. Make sure that the page’s search term is contained in this tag, and place it as near to the front as is reasonable, whilst ensuring that it reads well. There’s nothing wrong with placing the search term up front on its own, followed by a period; e.G. “PageRank. Google’s PageRank and how to make the most of it”. The target search term is, of course, “PageRank”. Obviously each page’s Title tag should be different to the Title tags on the site’s other pages.

The Description tag

Some search engines, such as Google, don’t display the Description like they used to do but, even so, it should still be included in each page for those engines that do, and for the odd times when even Google displays it. Write an appealing description for the page and incorporate the page’s search term into it at least once and, preferably, twice. Place one instance of it at the start or as near to the start as is reasonably possible.

The Keywords tag

The words in the Keywords tag were never treated as keywords by the search engines; they were treated as text on the page. The tag isn’t as effective as it used to be but there is no reason to leave it out. So put plenty of relevant keywords into the tag and include the search term once at the front, and a second time further along the line. There is no need to separate keywords and keyphrases with commas, as is often done, since the engines ignore commas.

Basic Seo Factors

Seo Factors on search Ranking:

• Meta Tags
  
• Link Building
• Site Navigation
• ALT Tags
• Increase Back Links

How Search Engine Works?

The good news about the Internet and its most visible component, the World Wide Web, is that there are hundreds of millions of pages available, waiting to present information on an amazing variety of topics. The bad news about the Internet is that there are hundreds of millions of pages available, most of them titled according to the whim of their author, almost all of them sitting on servers with cryptic names. When you need to know about a particular subject, how do you know which pages to read? If you're like most people, you visit an Internet search engine.
                                                 

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

• They search the Internet -- or select pieces of the Internet -- based on important words.
  

• They keep an index of the words they find, and where they find them.
  

• They allow users to look for words or combinations of words found in that index.
  

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.

Search Engine Optimization

SEO Definition & Process:

Search engine optimization is the process of Targeting top rankings in the search engines for a website’s most relevant search Query. The most relevant search terms are the phrases that people are most likely to type into a search Engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that searchengine optimization targets. There are some Seo Factors that can improve ranking sites in Search Engine.

The first step is to choose the most suitable search terms for your site. Then allocate one or two of them to each suitable page within the site. One search term per page is preferable, but two per page is not so bad. Sometimes it is useful to split a largish page, that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. Matching search terms to a page’s content is essential.