- Title Tag - Description of Website
- Domain Name
- H1 tag or first headline of document content
- Description Meta Tag
- Keyword Meta Tag
- Body of Text Italic
- Body Of Text Bolded
- Body of text generic
- Keyword Density 5-20%
- Latent Symantec Indexing - Related words on topic
- Sub headlines H2, H3 etc
- Phrase order within the page
- Keyword proximity of eachother
- Font size +2 for sub-topics
- Keywords within your alt text of image descriptions
- Keyword early within the page
- Keyword in links to other pages (on or off site)
- Quality of other sites you link to
- Topic of other sites you link to
- Tree like structure of navigation
- Internal links valid?
- Number of links on the page itself (less is better)
- Domain names you link to (Gov is best, then .edu, .org etc..)
- Web page size (IE: under 100k)
- Hyphens in domain or file names more than 4 is bad
- Page changing, more often updated pages prefered
- Domain age
- Page itself Age
- Sites with more internal pages (IE: over 100 internal pages)
- Page Theme
- Frequency of updates themselves
- Interesting title tag - Gets more SERP clicks than another
- Appropriate links between itself and other pages
- a robots.txt
- a physical address (Trust)
- Stating a support email address
- Describing every image
- Naming the images themselves thematically
- Keyword in name of page itself
- Document within a related folder or subdomain
2009-03-04
Basic On Page Ranking factors
Posted by Smith at 5:22 PM
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