2009-03-04

Basic On Page Ranking factors

  1. Title Tag - Description of Website
  2. Domain Name
  3. H1 tag or first headline of document content
  4. Description Meta Tag
  5. Keyword Meta Tag
  6. Body of Text Italic
  7. Body Of Text Bolded
  8. Body of text generic
  9. Keyword Density 5-20%
  10. Latent Symantec Indexing - Related words on topic
  11. Sub headlines H2, H3 etc
  12. Phrase order within the page
  13. Keyword proximity of eachother
  14. Font size +2 for sub-topics
  15. Keywords within your alt text of image descriptions
  16. Keyword early within the page
  17. Keyword in links to other pages (on or off site)
  18. Quality of other sites you link to
  19. Topic of other sites you link to
  20. Tree like structure of navigation
  21. Internal links valid?
  22. Number of links on the page itself (less is better)
  23. Domain names you link to (Gov is best, then .edu, .org etc..)
  24. Web page size (IE: under 100k)
  25. Hyphens in domain or file names more than 4 is bad
  26. Page changing, more often updated pages prefered
  27. Domain age
  28. Page itself Age
  29. Sites with more internal pages (IE: over 100 internal pages)
  30. Page Theme
  31. Frequency of updates themselves
  32. Interesting title tag - Gets more SERP clicks than another
  33. Appropriate links between itself and other pages
  34. a robots.txt
  35. a physical address (Trust)
  36. Stating a support email address
  37. Describing every image
  38. Naming the images themselves thematically
  39. Keyword in name of page itself
  40. Document within a related folder or subdomain

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