Bold : Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
linking Factors : Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.
Become a foreigner : Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Newsletters : Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page.
Article Submission: You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site.
Titles the links : Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Site map : A Site map should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks.
