SEOs are wracking their brains over what Google is up to in the UK. The Twitterverse has been buzzing over the last three months about Google’s strange search results, and many bloggers have addressed the problem since early June.
What’s happening? Last June several UK SEOs started to notice changes in the UK SERPS. At first it seemed as if the Vince Update, which hit the US last February, caused the change in rankings. But in the UK there seemed to be more than just Vince affecting results.
The Vince update, for a short period, caused a change in rankings for brand-related searches. In the last couple of months, however, it was not just big brands that dominated search results—.com sites were taking over the results in the UK, gaining prominence over .co.uk sites based in Great Britain.
Something like this happened before in 2008, when UK searches were mixed with US searches. But this time it was different. Not just American results started popping up. Australian, South African and even Dutch results started ‘beating’ the local UK results. Some results were pretty surprising. Where you would expect UK results for local searches now (in many cases irrelevant) US-results appeared.
Kevin Gibbons of SEOptimise, also a Search Engine Land writer, was one of the people who noticed the US results first. After that more and more started to notice bizarre search results.
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